Brand Guide

The guidelines contained here are intended to help ensure that the Commit for Life brand is consistently delivered to the public.

Commit for Life is a partnership between the community and Gulf Coast Regional Blood Center to save lives today, and in the future. Commit for Life focuses on the life-saving result of donating blood, rather than the physical act itself.

Here are a few guidelines for employees, chairpersons, media and others spreading the word about Gulf Coast Regional Blood Center:

  • All images promoting blood drives or concerning the act of blood donation should focus on the personal impact of life-saving donations. Photos of blood donors should emphasize the people, rather than the instruments or physical process,involved.
  • Commit for Life is bold italic.
  • Do not precede Gulf Coast Regional Blood Center with "the." (For example, "Gulf Coast Regional Blood Center is a Texas Medical Center member institution," not "The Gulf Coast Regional Blood Center is a Texas Medical Center member institution.")
  • On second reference, use The Blood Center, never GCRBC. 
  • The Blood Center prefers to avoid using the phrase, "the gift of life," as this phrase is associated with other blood collection agencies with whom we are not affiliated.

Printed Brand Examples

Gulf Coast Regional Blood Center Brand Guide Examples

Blood Center News
Gulf Coast Regional Blood Center mourns Barbara Bush

Barbara Bush helped save lives in our community, and we celebrate her lifetime of accomplishments. The former First Lady set the bar high in her commitment to helping others.

Dr. Charles Drew: A Blood Banking Pioneer

Here at The Blood Center, we pride ourselves on being an organization of diversity. We work together to save and sustain lives, and we each bring a unique perspective when it comes to fulfilling our mission.

Tying the knot and saving lives

Hurricane Harvey destroyed homes, cars and many other things, but one thing it couldn’t destroy is the compassion for others in newlywed couple Gilbert and Stefanie Cruz. Gilbert and Stefanie were set to get married just a few days after Harvey passed, but due the storm’s aftermath they had to alter all of their plans on a moment’s notice.

Holiday Hugs

Our Holiday Hugs promotion is in full swing. Thanks to our volunteers coming together to attach the messages of well wishes from donors to the bears, our employees have been able to begin delivering the bears to patients at area hospitals. The process of delivering the bears is a heart-warming experience that every employee who participate really enjoys.

 

Blood on ambulances helps EMS agencies save more lives

Gulf Coast Regional Blood Center has partnered with two local agencies providing emergency medical services to help save more lives when time is of the essence, now administering whole blood to patients on the ground.

Donor coaches hit the road sporting new look, features

In the last two years, five of The Blood Center's donor coaches have been refurbished. Find out why this is such an important process.

Circle of Life Bike Tour celebrates life

The Lone Star Circle of Life bike tour visits Texas cities to raise awareness of the need for blood, marrow, organ and tissue donations to honor those impacted by these donation types. This year’s eight-day, 600-mile tour included stops in Houston and College Station.

New Steps, New Rewards in Commit for Life Program Update

Beginning Sept. 6, 2017, the Commit for Life program is changing, to help ensure every donor can be rewarded for contributing. Learn more.

2017 Commit for Life Scholarship Winners

Gulf Coast Regional Blood Center is excited to announce the 2017 Commit for Life Scholarship recipients.

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Blood Center Resources

Our mission is to partner with the community to save and sustain lives by providing a safe supply of blood, blood components and related services.

Gulf Coast Regional Blood Center
1400 La Concha Lane
Houston, TX 77054

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