The Blood Center has two official primary colors, known as CFL Blue and CFL Black. The consistent use of these colors stimulate brand association and accelerate differentiation. Over time, they become the recognizable identifiers for the company.
The secondary colors broaden the official Commit for Life palette for all branded material. These colors may be used to provide variety and visual interest in all aspects of design including advertisements, websites, digital media, print material and outdoor signage.
The tertiary colors are complementary to our official colors, but are not recognizable identifiers for The Blood Center. Tertiary colors should be used sparingly, that is, in less than 25 percent of the palette in one piece.