For many Commit for Life blood donors, August is one of their favorite months of the year to donate. For years now, individuals have timed their donations so that they’re able to give during the month of August, and groups have scheduled their blood drives far in advance to obtain a prime August date.
Why all the fuss over this hot Texas month?
Because for more than 15 years, Blue Bell Creameries has made saving lives during the month of August even sweeter – and a little bit cooler. All who donate or attempt to donate blood during the month of August receive a coupon for a free pint of Blue Bell ice cream, redeemable at the retailer of your choice.
In 2004, Gulf Coast Regional Blood Center and Blue Bell Creameries teamed up to solidify what was previously an every-other-year partnership, and began offering Blue Bell month every August at The Blood Center. As the story goes, Blue Bell President and CEO Paul W. Kruse and The Blood Center’s former President and CEO Bill T. Teague developed a friendship while holed up in a hunting blind together during deer season.
“We like to give back to the communities in which we do business. At Blue Bell we feel that one of the very best ways we can give back is by supporting blood donations because it is such an important and critical service,” said Blue Bell spokesperson Kris Lewis. “Also, it just seems that a pint of Blue Bell is a good reward for giving a pint of blood for the benefit of the community.”
In fact, Blue Bell is so committed to supporting blood donations in the Lone Star State that they now host promotions with blood centers based in other major Texas cities as well.
“Gulf Coast Regional Blood Center is proud to say that we have had the longest relationship with this community supporter and we look forward to many years of continuing to save lives together,” Media and Events Manager Mary Richards said.
Since The Blood Center began offering Blue Bell coupons every August in 2004, collections for the month have risen nearly 40 percent. This year, our collection goal for August is 27,800 units – with your help, and the help of “The Little Creamery in Brenham,” we can make it!