History of Commit for Life
In 2003, The Blood Center launched Commit for Life, which is a partnership between the community and Gulf Coast Regional Blood Center that is focused on saving lives and permanently increasing the blood supply. The Commit for Life program works to achieve this goal by partnering with individual donors who are willing to: 1) donate once per quarter; 2) allow The Blood Center to contact them; and 3) spread the word.
Before Commit for Life was launched, The Blood Center conducted focus groups to find out how donors and non-donors felt about donating blood. Many individuals indicated that they loved the idea of helping others, but felt the images of blood and needles took the focus away from the ultimate reason for giving – saving lives.
Commit for Life brought a new way of doing business to The Blood Center, focusing on the lives saved every day, rather than on the act of donating blood. In looking at The Blood Center's promotional materials, like brochures, commercials, photos on the website and more, you may notice that there are no pictures of needles, blood bags or blood drops. Instead, the pictures tend to feature the smiling faces of donors, recipients, volunteers and employees.
The Blood Center partnered with Houston-based strategic marketing firm NextLevel Thinking to develop and implement the Commit for Life brand, which also includes programs designed to increase participation from groups that host blood drives, blood drive volunteers and high schools. Since its inception in 2003, Commit for Life has been a very successful program; annual collections increased 50 percent from 2003 to 2010.