Ramona Moise is the Director of Marketing at Gulf Coast Blood, where she leads data-driven healthcare marketing initiatives that advance the lifesaving mission of blood donation and transfusion medicine. She combines analytics, innovation, and strategic storytelling to drive impactful campaigns, strengthen community engagement, and increase donor participation.
Her work focuses on building public trust and encouraging long-term participation in lifesaving health programs. She integrates predictive analytics, behavioral science, and digital marketing strategy to design campaigns that not only raise awareness but also motivate sustained donor behavior. By leveraging AI-driven insights, hyper-personalization, and emerging media channels, she ensures marketing strategies remain responsive, measurable, and effective.
Working in healthcare marketing requires deep trust with the communities it serves. As a Romanian immigrant, Ramona brings a personal understanding of cultural perspectives, language differences, and the role communication plays in making people feel included. She is passionate about developing culturally aware messaging that connects with diverse audiences and ensures multicultural communities see themselves represented in public health initiatives.
In her role, she regularly leads campaigns that reach broad audiences and encourage participation in blood donation and transfusion medicine programs. She is particularly focused on ethical digital advertising, community engagement, and strategies that help healthcare organizations communicate responsibly while expanding access to lifesaving resources.
Born and raised in Romania, Ramona earned her bachelor’s degree in business management from the University of George Bacovia. She is also an active supporter of the AMA Houston Mentorship Program, where she helps guide the next generation of marketing professionals. Known for her collaborative leadership style and people-first mindset, she brings together creative thinking, data, and purpose to turn marketing into a catalyst for meaningful public health impact.
