The guidelines contained here are intended to ensure that the Commit for Life brand is consistently delivered to the public.
Commit for Life is a partnership between the community and Gulf Coast Regional Blood Center to save lives today and in the future. Commit for Life focuses on the lifesaving result of donating blood, rather than the physical act itself.
Here are a few guidelines for employees, chairpersons, media and others spreading the word about Gulf Coast Regional Blood Center:
- All images promoting blood drives or concerning the act of blood donation should focus on the personal impact of lifesaving donations. Photos of blood donors should emphasize the people, rather than the instruments or physical process involved.
- Commit for Life is bold italic.
- Do not precede Gulf Coast Regional Blood Center with "the." (For example, "Gulf Coast Regional Blood Center is a Texas Medical Center member institution," not "The Gulf Coast Regional Blood Center is a Texas Medical Center member institution.")
- Gulf Coast Regional Blood Center prefers to avoid using the phrase, "the gift of life," as this phrase is associated with other blood collection agencies with whom we are not affiliated.
Gulf Coast Regional Blood Center has two official primary colors, known as CFL Blue and CFL Black. The consistent use of these colors stimulate brand association and accelerate differentiation. Over time, they become the recognizable identifiers for the company.
The secondary colors broaden the official Commit for Life palette for all branded material. These colors may be used to provide variety and visual interest in all aspects of design, including advertisements, websites, digital media, print material, and outdoor signage.
The tertiary colors complement our official colors but are not recognizable identifiers for Gulf Coast Regional Blood Center. Tertiary colors should be used sparingly, in less than 25 percent of the palette in one piece.