Abbott and Blood Centers of America introduce an immersive mixed-reality experience to transform blood donation. Our aim is to make it easier and more relaxing, attracting new donors and motivating the younger generation. By addressing the global challenge of sustaining a reliable blood supply, our immersive digital technology allows blood donation professionals to conduct safe interactions with donors.
With constant monitoring and evaluation, donors' eyes remain visible during the process. By wearing lightweight mixed reality headsets, participants enter a captivating digital world while staying fully aware of their surroundings. Experience a whimsical garden, accompanied by soothing music, where you can plant seeds that blossom into vibrant trees and flowers. Mixed reality, powered by Microsoft HoloLens 2, enables hands-free interaction with three-dimensional digital objects, offering a seamless and convenient donation experience. Donors receive a quick tutorial on the headsets, which can be easily adjusted for comfort, seamlessly integrating into the donation process.
Be a part of the revolution in blood donation!
ABBOTT:
Abbott Laboratories is an American multinational medical devices and health care company. The company was founded by Chicago physician Wallace Calvin Abbott in 1888 to formulate known drugs; today, it sells medical devices, diagnostics, branded generic medicines and nutritional products.
Blood Center of America (BCA):
Blood Centers of America (BCA) is the largest blood supply network in the U.S., uniquely positioning to sustain, advocate and mobilize for the nation’s blood supply. Their 60+ independent community blood centers collect and distribute 50% of the nation’s blood supply, delivering reliable service with a profound commitment to the communities they serve.