Abbott and Blood Centers of America introduce an immersive mixed-reality experience to transform blood donation. Our aim is to make it easier and more relaxing, attracting new donors and motivating the younger generation. By addressing the global challenge of sustaining a reliable blood supply, our immersive digital technology allows blood donation professionals to conduct safe interactions with donors.
With constant monitoring and evaluation, donors' eyes remain visible during the process. By wearing lightweight mixed reality headsets, participants enter a captivating digital world while staying fully aware of their surroundings. Experience a whimsical garden, accompanied by soothing music, where you can plant seeds that blossom into vibrant trees and flowers. Mixed reality, powered by Microsoft HoloLens 2, enables hands-free interaction with three-dimensional digital objects, offering a seamless and convenient donation experience. Donors receive a quick tutorial on the headsets, which can be easily adjusted for comfort, seamlessly integrating into the donation process.
Be a part of the revolution in blood donation!
Opportunities to Experience Mixed Reality:
Monday, December 2, 2024
Catalyst Houston
12:30 pm - 05:00 pm
1475 Texas Street, Houston, TX 77002
10777 Westheimer Rd.
09:00 am - 01:30 pm
10777 Westheimer Rd, Houston, TX 77042
Tuesday, December 3, 2024
Alvin High School
08:00 am - 02:00 pm
802 S Johnson St, Alvin, TX 77511
Wednesday, December 4, 2024
Geodis
10:00 am - 02:30 pm
8210 Humble Westfield Rd. Suite 100, Humble, TX 77338
General Plastics & Composite, LP
03:00 pm - 07:30 pm
6910 E Orem Dr, Houston, TX 77075
Thursday, December 5, 2024
Ridge Point High School
08:30 am - 02:30 pm
500 Waters Lake Blvd., Missouri City, TX 77459
Alief Taylor High School
07:30 am - 02:30 pm
7555 Howell-Sugar Land Road, Houston, TX 77083
Friday, December 6, 2024
Hargrave High School
09:00 am - 01:30 pm
25400 Willy Lane, Huffman, TX 77336
North Houston Early College High School
08:30 am - 01:30 pm
8001 Fulton Street, Bldg C, Houston, TX 77022
Sunday, December 8, 2024
Kingwood Church of Christ
08:30 am - 01:00 pm
2901 Woodland Hills Drive, Kingwood, TX 77339
Woodtrace
10:00 am - 02:00 pm
34010 Highland Terrace Ln, Pinehurst, TX 77362
ABBOTT:
Abbott Laboratories is an American multinational medical devices and health care company. The company was founded by Chicago physician Wallace Calvin Abbott in 1888 to formulate known drugs; today, it sells medical devices, diagnostics, branded generic medicines and nutritional products.
Blood Center of America (BCA):
Blood Centers of America (BCA) is the largest blood supply network in the U.S., uniquely positioning to sustain, advocate and mobilize for the nation’s blood supply. Their 60+ independent community blood centers collect and distribute 50% of the nation’s blood supply, delivering reliable service with a profound commitment to the communities they serve.